The three components of an effective SEO approach

2020 - Cover (4)

The majority of Google’s hundreds or thousands of ranking factors centre around content and backlinks. Once you grasp this, you don’t need to be an SEO expert to improve your results; anybody can develop a successful SEO plan by combining the three components described below.

SEO approach for on-page

On-page SEO is concerned with boosting the physical content of your web pages. Your home page, price page, product pages, about page, and so on are all empty canvases awaiting material. To lure visitors, they provide photos, articles, videos, and other information. Here are the SEO strategies you’ll need to boost your search traffic and Google ranking:

Extensive keyword research should be conducted to discover the phrases that your target audience is using to locate your service, product, etc. This includes both long-tail keywords with high search volume and short-tail keywords with high intent. Keyword tools like as Ahrefs, Moz, and SEMrush can help with this technique.

  • Satisfy the goal of the searcher. Once you understand why visitors do certain search queries, you can create a plan for creating content that matches their demands.
  • Improved content will enable you to outperform your competition. Going above and above is just as vital as fulfilling an objective. Outranking your competitors usually involves the production of long, in-depth written material, as well as visually appealing pictures and videos. Google Analytics may help you determine which content is working effectively and which isn’t.
  • Create material that is targeted. Don’t create content on a range of unrelated themes. Google wants to know that you’re an authority on the subject of your article. The focus of your content strategy should be on topics related to your industry, business, and product.
  • Increase the click-through rate of your search engine results pages. The titles and descriptions that show on search engine results pages are known as meta titles and meta descriptions. Although meta tags do not impact SERP position in and of itself, click-through rate (CTR) does. The more attractive your page title and description, the more likely people are to click on your result.
  • Make it simple for people to scan your material. You may organise your content with HTML title tags to make it easier to skim. H1s should be used just once to describe a page, H2s should explain concepts inside that H1 category, and H3s and 4s should describe even more specific ideas within each of those H2. Readers will find it much simpler to find what they’re looking for if there are bullets and strong phrases within H3and 4s.

Enhance the quality of your photos. To name your picture alt tags, use terms relevant to the image. Google uses this information to determine the relevancy of your content.

  • Enhance the quality of your photos. To name your picture alt tags, use terms relevant to the image. Google uses this information to determine the relevancy of your content.
  • Make your website easy to use. Similarly to how you should organise your written material, you should build your website in the same way, starting with a broad page or category (such as the homepage) and progressing to more specific pages and information that people may navigate through to get what they’re searching for.
  • Internally link your content. Internal connections that connect one of your websites to another help consumers locate what they’re looking for. For example, if a blog post discusses a subject that is discussed in greater detail in another post, linking to that page is fantastic SEO so that visitors may learn more about that idea if desired. Internal links also help search engine crawlers locate and index all of your pages. For the best SEO results, make sure your anchor text includes your target phrase.

Off-page SEO tactics

Your website isn’t the only location where SEO is done. Off-page SEO is the process of enhancing aspects that contribute to your search ranking but are not found on your pages. This is the aspect of SEO that is largely focused with the creation of backlinks to your website. Here are some SEO strategies for success in this field:

  • Create high-quality content to increase organic visitors. Content marketing is the primary source of backlinks. When your content is of great quality and valuable, readers will want to share it with their networks in addition to reading it.
  • Take part as a guest blogger. When you blog on someone else’s website, your content is exposed to a new audience, which enhances your chances of gaining new visitors and purchases. It might also lead to a backlink from the site to which you contributed.
  • Distribute your content using social media. Although social media links are not a ranking factor, there is a substantial correlation between high-ranking pages and social media links. This makes sense since the more a piece of content is shared, the more visible it gets, boosting the chances of backlink development.
  • Use link-building techniques. Some strategies are primarily geared at link development. Methods such as connecting to vendors and partners, repairing broken links, and others outlined in this SEO checklist are among them.
  • Take part in local SEO. Local SEO is beneficial in increasing offline foot traffic for small firms who do not see e-commerce as a key growth path. Local business methods include claiming and optimising your Google company page, getting included in directories, creating location-specific content for mobile, and more.

SEO strategy for technical SEO

Technical SEO is focused on making sure your website functions properly. It is about improving the infrastructure of a website in order to pleasure both visitors and search engines. In this area, you will find important SEO methods such as:

  • Send an XML sitemap to Google. An XML sitemap is a map of your site’s links that search engines may use to more efficiently crawl and index your content. This is possible with Google Search Console (and much more related to controlling your search presence).
  • Create a file named robots.txt. This instructs search engine crawlers on how to digest your material and which sites to avoid indexing.
  • Use canonicalization to avoid duplicating material. When you have two similar pieces of information, Google will only crawl and index one of them. Canonical tags inform Google which page you want crawled and indexed so that ranking power is not shared by two.
  • Utilize schema markup. This type of labelling markup improves the organisation of your content for search engines and can result in rich snippets on SERPs.
  • Increase the page’s speed. Page speed is now an official ranking criterion for Google. Consider utilising AMP to develop fast-loading webpages while also reducing page weight by eliminating unnecessary images and JavaScript.
  • Create a URL that is appealing to both users and crawlers. This implies it’s succinct, has a simple file path, and is easy to understand.
  • Prioritize mobile design. Google has said that mobile-first indexing will be implemented, which implies that your mobile site will be scanned and indexed first. It will have a negative impact on your search engine results if you do not prioritise mobile design.

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